Conversion Optimization is the process of making your web pages convert more passive visitors into active users that will engage with your content, purchase your products or seek out more of your content.
There is no right or wrong answer when it comes to conversion optimization. There are a million factors that can be wildly different for every single page, audience, product, season, time of day and so on.
Encourage them to engage with you
Conversion optimization comes down to the psychology of your content itself combined with your design and layout and how to properly meld all of those aspects into a single page that is going to please your visitor and encourage them to engage with you, your website or your business in some manner rather than just read and move on.
Test and adapt
Because there is no exact answer, there is no right or wrong way to optimize for conversions, there is just information and trial and error. In conversion optimization, things like A/B testing and analytics are your best friend and an absolute necessity for your digital marketing tool kit.
Here are just a few of the tools that we use for ourselves and our clients on a daily basis to get the most out of conversion optimization: