For the longest time, this has been a very difficult task because the capability and understanding of search engine robots has not been anywhere near the capability and understanding of the human mind. This meant that you would have to create content that spoke to two completely different audiences and education levels. If you were too basic and just listed a bunch of keywords on your page, the search engines and their simplicity might love you, however your human readers would be left very disappointed.
We can be human again!
As this is being written, this is no longer the case and we have entered a very exciting time where the technology has finally started to catch up to human understanding. We as Digital Marketers and Content Writers can finally create content that feels more natural to our human audience and is more conversational and relatable while worrying far less about how a robot is going to see, interpret and grade our content. In short, we can be human again!
Here are just a few of the tools that we use for ourselves and our clients on a daily basis to properly optimize content: