Local optimization is especially important for smaller, local businesses who rely on generating additional foot traffic in their immediate geographical area. Once your page itself it locally optimized, you can then use a variety of sites, services and tools to get your page and location listed on location specific directories and search engines.
Highly targeted traffic
Being locally optimized online is generally free and one of the best ways to obtain highly target visitors to both your digital and physical location. Typically, your physical location information will end up being shown to users who are already in your immediate geaographical area and who have already shown the intent to find a place to physically come and visit for their needs.
Here are just a few of the tools that we use for ourselves and our clients on a daily basis to get the most out of local optimization: